Enjoy this...

soiree on steroids. I have attended trade shows all over the globe. As a marketing person, I've designed trade show booths, and as a salesperson, I've had to stand for hours, smiling and doing hundreds of demos. At this stage of my life, I can think of nothing else I'd rather do than spend any time with thousands of fake plastic people bullshitting for three days. Trucking has failed to successfully market itself to America. This show is an invisible fun fest. Have a great time, enjoy the shiny trucks, but know that what really needs to be accomplished "ain't" happening in Louisville, KY this weekend.