Tuesday, May 06, 2008

The Lockridge Report/Sirius

Around 1:15pm today, I was channel surfing on my Sirius radio and landed on the Lockridge Report. That would be channel 147 - The Road Dog. The guest was John Gallagher, who I never heard of, but apparently is an (associate) editor of Traffic World. This interview was painful to listen to. Lockridge is still getting his feet wet as a radio interviewer/talk show host. He (unprofessionally) forgets where he is at times and messes up the Sirius channel ID. He says annoying things like "truly greatly." He spends too much time talking about what his wife (an editor elsewhere) is doing. I hope he has time to get better before the XM/Sirius merger (hopefully) goes through and this channel is eliminated. My "inside" sources tell me that there are approximately 25-50 listeners (at one time) who "visit" this Road Dog channel. At the same time, most truckers, having the choice of Stern reruns, Bubba, Jay Thomas and a host of other more entertaining options, are elsewhere. But on to Gallagher, who made me nervous just to listen to. What is with his constant hesitating, hemming and hawing? I couldn't work with someone like that. I twice shouted at the radio for Gallagher to answer the damn question already. Trouble is, he is not a trucker, he is a boring magazine writer, who Lockridge thought had some personality and would be interesting. Wrong. The more he said, when he finally got around to saying anything, you could sense his lack of knowledge a mile away. He was, as we say, winging it. A caller made reference to something like "crazy z" or something, talking about Swift, which neither Gallagher or Lockridge knew about. That's acceptable, because I didn't know what the caller was talking about either. Kudos to Gallagher for trying, but I suggest he stay at the keyboard and far away from the mic. Lockridge, if he can't find someone better, and we all know that 99% of non-drivers in the trucking industry are "stiffs", then he should present a topic and just take calls. He has, at minimum, enough talent to handle that.